Background
Brisk offers three commuter e-bikes—a step-through city bike, a longtail cargo bike and a folder—each with pedal assist, hydraulic disc brakes and a removable battery, for city commuters replacing a second car.
Challenge
E-bikes are expensive and personal, so people hesitate online. The site had to make the three models easy to tell apart and make the test ride, not checkout, the main conversion.
Our Role
- Visual Identity
- Web Design
- Frontend Development
Solution
Condensed display type in navy and signal orange gives the brand speed. The three bikes stack vertically—one photo, one line of positioning, four key specs, with Buy and Test ride side by side. A full-bleed riding photo bridges to a postcode search for nearby dealers.
One bike per row
City, Cargo and Fold share the same layout and spec slots; only the third becomes payload or folded size, so the differences surface on their own.
Test ride first
Every model has a Test ride button, and the closing postcode field routes to a dealer, moving a big-ticket decision back to the real world.
A marquee to sign off
A scrolling “RIDE PAST THE TRAFFIC — BRISK” band above the footer repeats the line people should remember.
Frequently asked questions
The questions we’re asked most about this project’s design choices and delivery.
Why put the test ride ahead of checkout on an e-bike site?
E-bikes are expensive and feel different to every rider, so most people won’t buy one online unridden. Every model has a Test ride button, and the closing postcode search finds a nearby dealer, handing a big-ticket decision back to the real world.
Why do all three bikes share exactly the same layout?
City, Cargo and Fold share the same photo slot and four spec slots, with only the third becoming payload or folded size. With the layout held constant, the differences surface on their own and people see which bike suits them without comparing line by line.
Why a scrolling marquee at the end?
“RIDE PAST THE TRAFFIC — BRISK” loops above the footer, repeating the brand line one last time and echoing the sense of speed, so it’s what people remember as they leave.
What integrations does a brand with a dealer network need?
Dealer lookup is the core: we turn dealer data into a maintainable list, match the nearest store by postcode or location, and pass test-ride bookings to that dealer. Sites like this usually launch in 5 to 7 weeks.
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