Localization and multilingual content
Literal translations lose trust within seconds. Native copywriters work with industry translators to rewrite rather than translate: product pages, help centers, app store listings, emails and ad copy are reworked for the expression habits and compliance requirements of each market, with a glossary that keeps everything consistent over time.
What you get
- Website and product UI localization (zh, en, ja, ko)
- App Store and Google Play listing copy
- Marketing email, ad and social copy
- Glossary and brand voice guide
- Multilingual SEO content writing
- Localization quality assurance (LQA)
Frequently asked questions
How is this different from machine translation plus proofreading?
We reorganize information and expression from the perspective of users in the target market instead of fixing grammar in a machine draft. Page structure, order of selling points, forms of address and compliance wording all change.
Which languages do you cover?
Simplified Chinese, English, Japanese and Korean in-house. For other languages we bring in long-term native partners and remain responsible for quality.
How do you keep terminology consistent over time?
We build a glossary and voice guide at the start of the project. All later content follows the same standard and goes through LQA before delivery.