Background
Tenfold paints press-on nails in small batches across four shapes—square, almond, coffin and stiletto—for people who want a manicure done at home in five minutes, and sells wholesale to salons and resellers.
Challenge
The two big doubts with press-ons are fit and whether they look fake. The site had to feel as playful as a fashion label while explaining shape, sizing and application clearly.
Our Role
- Visual Identity
- Web Design
- Frontend Development
Solution
Saturated pink, chunky outlined type and sticker-like product cards give the brand its voice. Content follows the buying order: pick a shape, see the bestsellers, then a four-step how-to, a sizing kit and reuse notes, with wholesale in its own section.
Shape first, then style
Each shape comes with one plain line of advice—“almond flatters short fingers”—so the hardest choice is made first.
A sizing kit as a product
Ten clear blanks, sizes 0–9, answer the fit question up front and cut the risk of a first-order return.
Retail and wholesale side by side
Bulk boxes, unbranded trays and custom card inserts get their own section, so salons never hunt through retail pages.
Frequently asked questions
The questions we’re asked most about this project’s design choices and delivery.
Why does a press-on nail site ask for the shape first?
Shape decides how the set wears and which hands it suits—it’s the hardest and most important choice. Each shape gets one plain line of advice, like “almond flatters short fingers,” so the hard part is done first and picking a style is easy.
What is the sizing kit for?
Fit is the biggest worry with press-ons. Ten clear blanks in sizes 0 to 9, sold as their own product, let people find their sizes at home before ordering a full set—noticeably cutting first-order returns.
Why keep retail and wholesale on one site?
The same products serve individuals and salons, and two sites would mean maintaining content and stock twice. Bulk boxes, unbranded trays and custom card inserts sit in a dedicated wholesale section so salons never dig through retail pages.
Which platform suits a beauty brand storefront?
For beauty brands with frequent drops and many SKUs we usually recommend Shopify with a custom theme: the platform handles launches, stock and payments, and the theme carries the brand. Design to launch typically takes 3 to 5 weeks.
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